Idea 3 of 52 - Graphics and Print media Consultant
1. The Idea
is one Business you can start with little or no funds. I once came
across this idea many years ago in a Newspaper article and it made some
sense, and so I would share in this weeks Idea 3 post of our 52 ideas
All you would need to have is the ability to talk (sell your service), negotiate (your cut) and deliver (job well done)
to any printer’s shop, preferably the ones with industry type machines
capable of doing big jobs and can offer reasonable discounts for bulk
Introduce yourself as a Print consultant and ask to know how
the printer charges. Take note of their charges, and negotiate the
discounts they can offer for bulk jobs. Also ask for sample prints they
have done in the past. Ask to go with some samples.
in touch with a very good graphics designer. Ask for his/her rates they
charge. Negotiate discount for the referring jobs to them. Ask to get
samples of past Job they have designed.
Understand the whole supply chain.
get a Print Job – You contact the designer to design – get the design
and meet the printer to Print the Job – You deliver the finished Printed
Job to your Client.
Having secured your partners in
your supply chain, you will next need to look for the Job. You can
advertise on Job listing sites, you could spread the word to family,
friends and anyone you meet of your ability to deliver quality print
When you get the Job, ensure to deliver as promised. To get
quality finished print Jobs, you will need to factor that in choosing
the other players in your supply chain (Graphics designers, Printer).
to get Jobs done through the steps 1-4 listed, while you take classes
on Graphics designing by the side. As you get better at designing, you
will soon cut out the step 2 and increase your revenue by handling the
designing Job yourself. As your earnings come in, try your best to save
some towards purchasing your own printer machine, so that in due time
you can cut out step 1 and print the jobs yourself. Soon you will be
running the entire supply chain by yourself. This would all require
focus and a great deal of commitment on your part.
2. The Market
you take a trip to the area in your city where most of the bulk printer
businesses are operated, you will see the buzzing activities and could
get more ideas on what sorts of things are mostly printed. Every
weekend, there could easily be a Burial ceremony, wedding, conference,
Church and other religious event that would need Print Jobs. Program of
activities, flyers, banners, handbills, tracts, posters, business cards,
invitation cards, offering envelopes etc, are some examples of items
that would need print services.
3. The Business
Value Proposition – Quality graphics design and print services
Segment – Event organisers, religious & corporate organisations,
Political parties, schools, etc and a host of other scenarios where
print jobs are required.
Customer Channels – Phone, Online (Social media), Events, Business listing sites and pages.
Customer Relationship - Direct
Key Activities – Selling, Negotiating, customer service, Designing, Printing, Delivering, Quality control, logistics
Resources – Graphics designer, Bulk printer (Direct imaging), Customer
service assistants, sales team, delivery team, dedicated phone lines,
Key Partners – Bulk Printer service providers, corporate and
religious organisations, Graphics designer (freelancers), event vendors,
business listing companies, etc,
Cost structure – Call credit, transport, advert placements, networking expenses
Revenue – Commission and referral bonuses
of the time, in places where they have need of regular printing jobs,
like in churches for their events, there is a high probability that
somebody would already have the Contract to Print for them. So in order
to break in, it is important to have a strong competitive advantage
strong enough to displace the existing person offering the service.
Better Service Delivery – Regular calls to give client update on the job stages,
Prompt delivery, Quality print jobs could serve as some competitive advantage.
the print business as in other businesses, certain unforeseen
circumstances could happen. The printer could print a very poor quality
Job and could expect you to still pay for it. Some delays could happen
that could cost you money. In all, be prepared and plan for such. Enter
into signed agreements where necessary and state clearly who will take
responsibility on certain failures in the print job delivery.
6. Financial estimates
Dedicated phone line.
Advert placements at business listing sites,
Networking expenses for meetings and attending events
a start, you may not need to spend much on the above listed, however,
having a good network or seeking to expand your network will go a long
way in securing new jobs.
This 3rd Business
Startup idea is intended to help those unemployed, ready to work
individual who has little or no startup fund for Business. We saw that
from strategically planning and implementing this idea, one can
eventually get their own Business enterprise running. This could be
apply in other sectors as well, where you can act as the middle man,
look for who can produce, and take the produced item to meet the demand.
There’s only so much that can be said…
For more information, comments or feedbacks, get in touch.
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